Orange Jordan Concludes PASS Programme in Partnership with the Ministry of Digital Economy and Entrepreneurship and GIZ, Supporting 130 Entrepreneurs

Orange Jordan concluded a closing ceremony for the Private Sector Access to Support Startups (PASS) programme, which supported 130 entrepreneurs in strengthening their businesses and preparing for further growth.

Implemented in partnership with the Entrepreneurship for Sustainable Economic Development and Employment (E4DE) project, PASS provided participating entrepreneurs with specialized training, individual guidance, and mentorship tailored to their businesses and different stages of development.

The PASS programme is part of the E4DE project, implemented by GIZ Jordan in partnership with the Ministry of Digital Economy and Entrepreneurship (MoDEE) and co-funded by the German Federal Ministry for Economic Cooperation and Development (BMZ) and the European Union (EU).

The ceremony was attended by representatives from the Ministry of Digital Economy and Entrepreneurship (MoDEE), alongside representatives from Orange Jordan, GIZ, and the private sector, in addition to several entrepreneurial mentors who participated in the training program.

Over the course of one year, PASS helped entrepreneurs enhance their skills, addressing business challenges, and preparing their companies for growth. The programme aimed to increase sales, boost productivity, and strengthen their competitiveness through practical support aligned with their individual needs and market requirements.

The impact of the programme extended to cover various governorates, including Irbid, Jerash, Mafraq, Karak, Aqaba, and the capital Amman. This expansion reflects Orange Jordan's drive towards building a more inclusive entrepreneurial ecosystem, developing skills, and providing direct communication channels with mentors, underlining the company’s unwavering commitment to continue this journey and reinforce its strategic partnerships.

Orange Jordan affirmed that this step is part of its efforts to turn ideas into reality that serves society as well as national economic and digital objectives. The company aspires to help achieve these goals through its responsible and impactful programs, such as the Orange Digital Center’s BIG by Orange, as it believes that developing the entrepreneurship landscape and empowering youth with the necessary training and guidance enhances their capabilities and opens new horizons for growth.

For its part, GIZ highlighted that PASS demonstrates the value of combining tailored business support with sustained mentorship and direct private-sector engagement. It will further carry this approach beyond the programme by giving entrepreneurs continued access to experienced professionals and strengthening the private sector’s role in Jordan’s entrepreneurship ecosystem.

The programme has recently concluded dedicated training for more than 85 experts and specialists in entrepreneurship, enabling them to effectively perform their roles as mentors. Topics involved understanding mentorship responsibilities and avoiding key challenges, improving communication skills, asking questions, active listening, providing feedback, and building trust with beneficiaries.

Notably, E4DE is one of the projects under the National Entrepreneurship Policy, adopted in 2022 and extended until 2027 to support entrepreneurs and startups and strengthen Jordan’s entrepreneurship ecosystem.

Through this policy, the Ministry works with its partners to support startups at every stage, from ideation to growth and expansion. This support spans several pillars: building capacities, facilitating access to finance and markets, promoting an entrepreneurial culture, and creating an enabling environment for businesses to grow.

To learn more, please visit our website: www.orange.jo

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About Orange Jordan

Orange Jordan, with around 1,600 employees across nearly 300 shops and locations throughout the Kingdom, strives to provide the best customer experience through an integrated set of digital solutions, including fixed lines, mobile lines, internet, data, and Smart Life Solutions, serving more than 5 million customers in Jordan, guided by the company’s values of Caring, Responsible and Bold.

Orange Jordan is a subsidiary of Orange Global Group, which is present in 26 countries worldwide. The company operates in line with the Group’s strategy and prioritizes community service. In this context, it implements a comprehensive CSR strategy centered on four pillars, including Digital Education, Digital Inclusion, Entrepreneurship, and Climate and Environment.

As a trusted partner, Orange gives everyone the keys to a responsible digital world, which reflects the company’s purpose. Its main driver is its vision to be the true responsible digital leader in Jordan, while continuing its mission of offering the best network and innovative digital solutions, with an unmatched customer experience by empowered Orange teams.

Orange offers comprehensive digital solutions for businesses of all sizes and sectors, including small businesses and enterprises, through a wide range of business solutions under its Orange Business brand.

To learn more, please visit our website: www.orange.jo.

About Orange Group

Orange is one of the world’s leading telecommunications operators. The Group aims to be the trusted partner for everyday digital life by providing individuals, businesses, and communities with reliable connectivity and innovative services. As of the end of 2025, Orange connects 340 million customers (including MasOrange) across 26 countries and generated 40.4 billion euros in revenues.

As a trusted player, Orange leverages the excellence of its very high-speed broadband networks to deploy digital infrastructure in Europe, Africa, and the Middle East. The Group is a European leader in fiber, with 100 million connectable households, and convergent offers. In France, Orange connects 34 million customers and was ranked No. 1 by the regulator Arcep for the quality of its mobile network for the 15th consecutive year. In Africa and the Middle East, the Group’s growth engine, Orange serves nearly 180 million customers and promotes digital and financial inclusion through its connected solutions.

Under the Orange Business brand, the Group supports companies in transforming their networks as well as in AI, trusted cloud, and cybersecurity. Orange is also a major player in the wholesale market, where it has a leading global telecom infrastructure and significant capabilities for deploying and operating submarine cables. A committed innovator, Orange relies on 700 researchers and holds a portfolio of 11,000 patents.

Orange is listed on Euronext Paris (symbol ORA).

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